Our Communication Strategy
ACFTA FEST doesn’t just broadcast — it builds conversations across the continent and the diaspora. We use a multi-channel, multi-language approach that prioritizes:
- Real-time engagement
- Pan-African inclusion
- Youth-dominant digital platforms
- Traditional and emerging media partnerships
Media Campaign Elements
TV & Broadcast Syndication
- Live coverage of key events (opening, concerts, Obasanjo Cup, pitch finals)
- Partners: Channels TV, NTA, AfricaNews, Trace, BBC Africa, SABC, TV5 Monde, AIT
- 3-day highlight reel licensed post-festival to African stations
Radio & Community Broadcasts
- Festival-themed radio talk shows in local languages
- On-ground radio pop-ups and influencer interviews
- Live call-ins with youth across regions
Digital & Social Media Campaigns
- “Road to ACFTA FEST” campaign across TikTok, Instagram, Twitter/X, LinkedIn
- Social media countdowns by country
- Partner hashtags: #ACFTAFest #AfricaConnected #StartupFlames #HeritageWaves
Diaspora Influencer Program
- 20+ ACFTA FEST Ambassadors across the UK, US, Canada, France, and UAE
- Digital watch parties and livestream hubs
- Diaspora-targeted promo codes and merch bundles
Press Room & Kits
Journalists and broadcasters can access:
- Press release archive
- High-res photo and video reels
- Accreditation form
- Interview scheduling
- Brand assets + festival logo guidelines
Social Media Dashboard
- Total reach by country
- Most watched sessions
- Trending hashtags
- Audience polls and gamified participation
- Media engagement leaderboard for influencers
Featured Coverage Opportunities
- Startup Spotlight Series
- Behind-the-Scenes with Festival Legends
- Heritage Waves Backstage Tour
- “Africa’s Future on Stage” – Youth Feature Storyline
- ACFTA-FEST360 Documentary (Pitch open to co-producers)
Frequently Asked Questions
Got any questions? we’re here to help
Unsure of what solutions best fit your needs? don’t hesitate to reach out!
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