MEDIA & OUTREACH From local radio to global livestreams, from press briefings to TikTok trends — ACFTA FEST is everywhere Africa speaks Register Become A Partner
Our Communication Strategy

ACFTA FEST doesn’t just broadcast — it builds conversations across the continent and the diaspora. We use a multi-channel, multi-language approach that prioritizes:

  • Real-time engagement
  • Pan-African inclusion
  • Youth-dominant digital platforms
  • Traditional and emerging media partnerships
Media Campaign Elements
1. TV & Broadcast Syndication
  • Live coverage of key events (opening, concerts, Obasanjo Cup, pitch finals)
  • Partners: Channels TV, NTA, AfricaNews, Trace, BBC Africa, SABC, TV5 Monde, AIT
  • 3-day highlight reel licensed post-festival to African stations
2. Radio & Community Broadcasts
  • Festival-themed radio talk shows in local languages
  • On-ground radio pop-ups and influencer interviews
  • Live call-ins with youth across regions
3. Digital & Social Media Campaigns
  • “Road to ACFTA FEST” campaign across TikTok, Instagram, Twitter/X, LinkedIn
  • Social media countdowns by country
  • Partner hashtags: #ACFTAFest #AfricaConnected #StartupFlames #HeritageWaves
4. Diaspora Influencer Program
  • 20+ ACFTA FEST Ambassadors across the UK, US, Canada, France, and UAE
  • Digital watch parties and livestream hubs
  • Diaspora-targeted promo codes and merch bundles
Press Room & Kits

Journalists and broadcasters can access:

  • Press release archive
  • High-res photo and video reels
  • Accreditation form
  •  Interview scheduling
  •  Brand assets + festival logo guidelines
Social Media Dashboard
  • Total reach by country
  • Most watched sessions
  • Trending hashtags
  • Audience polls and gamified participation
  • Media engagement leaderboard for influencers
Featured Coverage Opportunities
  • Startup Spotlight Series
  • Behind-the-Scenes with Festival Legends
  • Heritage Waves Backstage Tour
  • “Africa’s Future on Stage” – Youth Feature Storyline
  • ACFTA-FEST360 Documentary (Pitch open to co-producers)